CASE STUDY
A custom Shopify app that breaks past Shopify's native media limits — giving merchants full control over multi-image and video assignments across products, variants, collections, sections, and blogs.
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At a glance
Shopify natively supports only a single featured image per product variant. The goal was to build one embedded dashboard for product images, variant-specific assets, gallery groups, section media, and blog imagery, all delivered through Cloudinary's transformation pipeline.
Architected and built the full-stack application end-to-end: relational database schema, REST API endpoints, Shopify Admin API integrations across GraphQL and REST, webhook handlers, Cloudinary transformation rules, Gallery Manager, Media Editor, variant mapping UI, and transformation settings. Built the React and Polaris frontend from a client-provided design reference.
Merchants can manage storefront media from one unified dashboard without touching Liquid theme code. Variant-specific image and video assignments, gallery composition, section-level rules, and editorial media optimization are controlled through the app with device-optimized delivery.
Selected development
Maps images and videos to specific product variant option combinations with throttled GraphQL API calls to stay within rate limits.
Configures responsive breakpoints, crop modes, aspect ratios, and output formats per resource type — products, collections, and theme sections.
Manages named gallery groups linked to storefront section types such as Masonry, Slideshow, and Blog templates through transactional database writes.
Extends Cloudinary transformation and context metadata tracking to Shopify blog posts and articles, including hero banners and body assets.
Links every uploaded Cloudinary asset to its Shopify GID across Products, ProductVariants, and Articles with display-name editing and media classification.
Discovers active theme JSON section types and renders gallery assets non-destructively through Shopify App Blocks.
Role
Shopify Full Stack App Developer
Focus
Backend architecture, REST API, Shopify Admin API, Cloudinary pipeline, React/Polaris frontend
Delivery
Collaborative — team of 3
Demo video coming soon
A walkthrough of the full platform will be added here.
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